Branding

Circe

Circe is the leading menstrual cup brand that empowers women with sustainable, comfortable, and toxin-free menstrual care, revolutionizing periods while championing environmental stewardship. Our innovative products offer a liberating alternative, ensuring every cycle is both empowering and eco-conscious.

Our mission is to champion period stigma around menstrual cups and envoke period dignity. Through safe and reusable products that are not only sustainable for the environment, but also your body, we will provide women with the educational initiatives to comfortably care for their bodies.

Top of the Hill

Welcome to 'Top of the Hill,' where we scale the heights of understanding in the realm of bodybuilding and its impact on the physical and mental wellbeing of men. Our podcast delves into the lives of bodybuilders and nutrition experts, uncovering the disguised disorders of their craft. Beyond the sculpted physiques lies a landscape of vulnerability and resilience. Through candid conversations, we explore the development of disordered eating and muscle dysmorphia, shining a light on the shadows cast by the pursuit of physical perfection. Join us as we ascend to the summit of empathy and insight, sculpting a narrative that embraces both the strength and fragility of the human form and mind.

The visual metaphor of Greek sculptures of men's physique serves as a powerful representation for men's bodybuilding within the brand design. Just as the Greek sculptures embodied ideals of strength, athleticism, and perfection, men's bodybuilding similarly emphasizes the sculpting and refinement of the male physique. Incorporating elements inspired by Greek sculptures into the brand design conveys the dedication, discipline, and artistry inherent in the pursuit of physical perfection in bodybuilding and the standards men have been held to. This visual metaphor not only pays homage to the historical roots of athleticism and aesthetics but also communicates the aspirational nature of the brand, inviting audiences to think deeper on stigma.

Adobe InDesign | Adobe Photoshop | Adobe Illustrator | Procreate

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